The latest Twin Cities Agenda Spotlight highlights local entrepreneur, aesthetician and humanist Jaime Muhammad. As the owner of Jaime Leigh Aesthetics in downtown Minneapolis, Jaime has dedicated her life to one simple goal: to find beauty in the world and to help women (and men) in each of the Twin Cities do the same.
Born and raised in South Minneapolis, Jaime has long been interested in the aging process and, in particular, the science behind it. Confidence certainly comes from within, but understanding the relationship between our inner feelings and our outer perceptions is also important. She knows the importance of looking the way we want to look and feeling the way we want to feel when we face the wild and crazy world around us.
With her growing business and growing number of customers who have become something of a family, she is able to fulfill a lifelong passion of helping people shine from the inside out and the outside in.
After raising four children – now in their teens and adults – Jaime obtained her degree in Esthiology from the Aveda Institute in 2015. In July 2017 she opened her first independent suite and then worked part-time for two years in a MedSpa alongside an experienced injector for nurses and permanent make-up artist. As a result, she was able to set up her own practice and, in January 2020, dared to jump from her job as a freelance beautician to opening her own licensed medical spa.
Their mission – to provide the highest level of aesthetic services that go beyond the average med spa – is achieved not only by supporting clients’ needs during their visit to their practice (with each of them as much time as necessary), but also by teaching and Exchange ideas about what to do after they leave – that is, lifestyle changes and home care that really improve their looks and life.
Your Boutique Med Spa offers services, yes – everything from lip augmentation, botox, and chemical peels to HydraFacial (a non-laser skin resurfacing) and massage – but each visit is more than just an isolated incident. There are things anyone can do to aid the antiaging process, and giving that information is just as important to them as administering a unit of Xeomin.
Ultimately, it’s less about money and more about the result: It’s not just about selling services, jumping up trends for the sake of trends, or pushing the latest and most expensive products and then pushing the customer out the door to make room to create for the next one; it’s not about capitalizing on the insecurities many of us face on a daily basis –
“It’s a dedicated process,” she says. “A truly human connection that goes far beyond the superficial.”
Growth and Change for Jaime Leigh Aesthetics
However, things don’t always go as planned as it opened its doors just two months before the COVID-19 pandemic broke out.
Such a setback could mean the end of the flagpole for some. For others? It’s an opportunity: Always driven by curiosity and the urge to be the best in her field, she knew she wouldn’t stay in one place for long.
The past year was therefore dedicated to growing your brand and building a new website (www.jaimeleighmedspa.com) and perhaps the biggest change: Moving from a quiet corner in Roseville to a brand new space in the Medical Arts Building in the heart of downtown Minneapolis.
It was time to take the bull by the horns and take the plunge – to become part of something bigger and play a role in the recovery of one of the region’s most dynamic, bustling and beautiful inner cities.
But the decision to move to downtown Minneapolis wasn’t a difficult one, despite the risks. She has always been drawn to the excitement, fast paced environment and hustle and bustle of a growing market in need of the services she offers –
“I can fill a void in the city center. And as the resident population continues to grow –
(An estimated 1,805 residents were added to downtown Minneapolis in 2020 alone)
– I want to be here to serve you. “
Jaime maintains a strong trust and love for the area despite the city’s recent challenges. And now that shops, offices, restaurants, and sporting events have returned, so do people. It will be some time before she really returns to normal, but she is determined to wait for it.
Plus – the building itself is pretty spectacular
“I love the building I’m in,” says Jaime. “It’s an old building, historic, with a really cool aesthetic … And since I’m so interested in the medical side of the aging process, it only makes sense to be in the Medical Arts Building.”
And (added bonus) with the parking ramp in place, visits are still easy for customers arriving from outside the city center.
But – once again – Jaime has bigger plans for the future. This is a starting point, not a place to rest. Soon (July 1st) her downtown offices will be modernized and expanded into a much larger room upstairs to offer expanded services and treatments that she was previously unable to offer.
Simple – Jaime Leigh Aesthetics has already outgrown the current space, and it is time to grow again.
That way, Jaime can nurture the relationships she has built with existing customers – to make sure they will go for nothing when they visit – while continuing to grow the family. The expanded space and services will also help ensure that she continues to use and recommend only the highest quality pharmaceutical grade skin care products and medically sound devices.
Because at the end of the day everything revolves around the customer – and the fact that the customer gets everything he wants and needs from someone who really cares about his well-being.
This upgrade also helps reinforce her commitment to downtown and the city she was born and raised in, grew up in and is now thriving in. Her home is just blocks from her practice, which is still a full-time wife and mother, and nowhere else is she more interested in putting down roots.
Do you still have time for free time?
In any case – because why else live in the city? She enjoys long walks around downtown and the surrounding neighborhoods, as well as around the many incredible lakes. She loves food and likes to eat at many of the fantastic restaurants in town. And at the end of the day, there’s nothing like curling up with a good book.
Meet the rest of the team
Partner, state-certified nurse
As a registered nurse practitioner, I understand the science of medical aesthetics. I have been a nursing practitioner for over 25 years, most of the time working in critical care and perianesthetic care where I learned exceptional judgment skills and a caring demeanor. I currently have a thriving family practice and also have the privilege of serving as the Medical Director at Jaime Leigh Aesthetics. My ultimate goal is to help our customers regain their confidence and feel good. My belief that people should develop, not age, drives my desire to help customers from all walks of life.
Certified massage therapist
As a certified massage therapist for over 15 years, I have perfected the skills to help my clients not only enjoy the relaxing benefits of massage, but also to heal the ingrained pain some of them are experiencing. I offer many styles of massage, but for most of my career I have specialized in myofascial relaxation – a safe and effective technique that helps relieve pain and restore movement. I have a heart for people, and that shows in my time with customers. I consider it a blessing to use my massage therapy as an outlet to serve others. I look forward to treating you.
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